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the brand

Colorful and Timeless since 2009, the DANIEL CHONG is a Spanish brand recognized for its simple and minimalist urban style designs.

 In contributing to protecting the environment, our collections are 100% handmade with organic, recycled, and sustainable materials. 

Chief Creative Officer

Daniel Chong

Daniel Chong is a Spanish brand specializing in clothing and accessories with more than 13 years of experience in the sustainable fashion industry.

Recognized for its colorful and timeless urban designs, the brand stands for hand-made products only, works with local suppliers, and produces a wide variety of organic, recycled, and sustainable products for its collections. 

Daniel Chong has successfully crafted a distinct style that appeals to a diverse audience. His range of designs, notable for their simplicity and minimalism, includes standout items such as backpacks, bags, purses, and select leather goods.

Entrepreneur of Ecuadorian-Chinese origin, Daniel Chong attended the University of Palermo in Argentina, where he majored in Design and Communication. Based in Madrid, he is the Chief Creative Officer of his brand, and his collections are hand-made by artisans at the workshops in Elche and Pamplona, Spain. 

As of 2023, Daniel Chong's brand has seen remarkable global expansion, with a strong presence in Madrid, showcased in areas like Huertas, Plaza Mayor, Lavapies, and Gran Via. The brand proudly boasts over 140 points of sale, not just in Spain, but also extending to countries like Belgium, France, and Italy. In line with this growth, a new flagship store in Barcelona has been inaugurated, further cementing the brand's influence. Additionally, joining the prestigious ACME (Association of Fashion Designers of Spain) represents another key achievement in its journey. Significantly, Daniel Chong has embraced environmental responsibility, achieving carbon-negative status through dedicated reforestation efforts, reinforcing its commitment to sustainability in the fashion industry.

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